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Artist Diary – Photographer Achraf Baznani

Conceptual photography is, first and foremost, about the concept of the photo. A conceptual photographer is trying to bring some message about to the viewer, be it a political advert or a social commentary or an emotional outcry. There is some level of abstraction, thus, in my works: the image is not an explicit example of the concept, but a general expression of the idea.

Conceptual photography makes healthy use of graphical symbols to represent ideas, movements, moods, anything and everything that the photographer might want to include in the message of their photograph.

For my works, there are a variety of ways a concept falls into place, most often it starts with a spark of inspiration and grows from there, whether it is a person, design, story that needs to be told, regardless, it all starts with a single point. From there it becomes simple problem solving.

I don’t spend very much time looking at what other people are doing. I like to stay aware and connected to what others are doing by following sites such as Flickr, but beyond that, I spend the rest of my time meeting people, creating, and really just living life. I think the best way to being inspired is not to just try to emulate others, but to find what inspires you in life and trying to capture and share it.

I use Photoshop CS4 and Lightroom 4. I use Lightroom to correct and change the color in my pictures. Then I go on to the most important Photoshop retouching. To learn how to master these tools, I spent hours in front of my computer to study the tutorials available on the Internet.

My name is Achraf Baznani i was born in Marrakech – Morocco. I started in photography when I was young, completely by chance. I got a EKTRA compact 250 for my birthday, which was intended to immortalize the good times. And finally, I was hooked. I then made several short films and documentaries, including “On”, “The Forgotten” or “Immigrant” for which I received several national and international awards. Once again I am opting for photography, but this time the strange and surreal photography. I am self-taught and I have no formal education in this field. I published a photo book called Through My Lens.

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